Flat printing offers the same classic design and heirloom aesthetic as engraving, with a smooth, understated finish.

Unlike engraving, flat printing does not create a raised impression. The ink is applied directly into the paper, resulting in a clean and polished look that feels refined and effortless.

It is often chosen by clients who love the traditional style of engraved stationery but prefer a more accessible price point.

Color & Finish

Because flat printing allows the ink to absorb into the paper, the finish feels soft and matte.

Darker ink colors tend to provide the strongest contrast. Softer, paler hues may appear more subtle than they would when engraved, as engraved ink sits on top of the paper and holds greater opacity and depth.

Flat printing is elegant and timeless — simply quieter in texture and tone.

When to Choose Flat Printing

Flat printing is ideal when you:

• Love the look of traditional engraved design
• Prefer a smooth, matte finish
• Want heirloom-quality paper with a more approachable investment
• Are drawn to darker, classic ink colors

It offers enduring beauty with subtle restraint.

A Note on Craftsmanship

At Stovall, flat printing is produced with the same care and attention as our engraved pieces. Each design is thoughtfully prepared and printed on fine Italian laid paper for a result that feels polished and considered.